Handle
@boringmarketer
Followers
50K-100K
Focus Area
Marketing Automation
Pioneer of the vibe marketing movement and founder of Boring Marketing, teaching marketers how to automate workflows with AI tools like Cursor and Claude Code.
While The Boring Marketer focuses on marketing automation, his content is incredibly valuable for developers building AI-powered tools and automation platforms. He demonstrates practical applications of vibe coding principles in a non-technical context, showing how AI coding tools like Cursor and Claude Code can empower non-developers to build sophisticated automation workflows.
His journey from traditional direct response marketing to AI-assisted automation perfectly illustrates the transformative potential of AI coding tools beyond pure software development.
AI Workflows & Automation Expertise: The Boring Marketer has mastered building complex automation workflows using AI coding tools without traditional programming knowledge. He teaches marketers to use Cursor Composer, MCPs (Model Context Protocols), and AI agents to create programmatic SEO pages, automated content systems, and marketing tools that previously required development teams.
Vibe Coding Advocate: He popularized the term "vibe marketing" as the marketing equivalent of vibe coding—where marketers describe what they want in plain language and AI generates the code. His tutorials demonstrate building complete applications in 30 minutes using AI tools, compared to hours with traditional no-code platforms like n8n.
SEO 2.0 Pioneer: His approach to SEO 2.0 leverages AI to drive traffic and customers efficiently. He teaches how AI-assisted SEO improves efficiency while maintaining accuracy, brand voice, and best practices—creating content that ranks on both traditional search engines and LLMs like ChatGPT and Claude.
The Boring Marketer shares practical, hands-on content covering:
His marketing philosophy draws from old-school direct response marketers who built multi-million dollar businesses through timeless principles: killer copywriting, affluent niches, irresistible offers, preeminent positioning, deep understanding of pain points, sales psychology, and ascension-based funnels.
He combines these classic marketing principles with cutting-edge AI automation tools, creating a unique bridge between traditional marketing wisdom and modern AI-assisted development.
The Boring Marketer built one of the fastest-growing Skool communities in the world, with 2,500+ marketers, entrepreneurs, and builders. The community provides:
Members report generating business, organizing virtual meetups, and experiencing rapid skill acceleration through shared knowledge.
Following The Boring Marketer provides real-world validation for AI coding tools from a non-technical user perspective. His success with Cursor demonstrates the accessibility of modern AI development tools and identifies pain points that developers building similar tools should address.
He showcases practical MCP integrations using FireCrawl for web scraping and Perplexity for research—valuable patterns for developers building AI agent systems and automation platforms.
His content reveals effective prompt engineering strategies for different AI models:
Understanding how marketers use AI coding tools helps developers build more accessible interfaces, better documentation, and features that serve broader audiences beyond traditional developers.
The Boring Marketer creates highly actionable tutorials showing complete workflows from research to deployment. His "Cursor + Claude Code is INSANE" tutorial demonstrates building programmatic SEO comparison pages for AI tools—covering keyword research, content generation, and deployment in a single cohesive workflow.
This practical, results-focused approach makes complex AI coding concepts accessible to non-technical audiences while providing valuable insights for developers about tool usability and market opportunities.
Like many successful indie hackers including Pieter Levels and Marc Lou, The Boring Marketer embraces transparency and build-in-public principles. He regularly shares community growth metrics, revenue insights, and lessons learned—providing valuable case studies for developers building communities around their products.
His community grew organically from 800 to 2,500+ members, with consistent 30+ new members daily, demonstrating the power of educational content and genuine value creation in community building.
The Boring Marketer (James) is the founder of Boring Marketing and pioneer of the vibe marketing movement. He teaches marketers how to automate workflows with AI coding tools like Cursor and Claude Code, building sophisticated applications without traditional programming knowledge.
He posts about AI-powered marketing automation, vibe coding tutorials with Cursor and Claude Code, programmatic SEO strategies, MCP implementations, direct response marketing principles, and building the vibe marketing community. His content bridges traditional marketing wisdom with modern AI tools.
Developers gain valuable market insights for AI coding tools, learn how non-technical users leverage development platforms, discover practical MCP integration patterns, and understand use cases for AI automation tools beyond traditional software development. His success validates the accessibility of modern AI development tools.
Vibe marketing is the marketing equivalent of vibe coding—where marketers describe what they want in plain language and AI generates the code. It represents a 20x acceleration in marketing workflows, similar to how vibe coding tools like Replit, Bolt, and Lovable transformed development cycles from 8 weeks to 2 days.
SEO 2.0 is an AI-assisted approach to search engine optimization that helps brands drive traffic efficiently and sustainably. It leverages AI to create content that ranks on both traditional search engines and LLMs like ChatGPT and Claude, while maintaining accuracy, brand voice, and best practices.
The Boring Marketing community is one of the fastest-growing Skool communities globally, with 2,500+ marketers, entrepreneurs, and builders. It offers 2,589+ n8n automation workflows, MCP masterclasses, bi-monthly expert sessions, and a 000 vibe marketing challenge. Members share strategies, test tools, and collaborate on automation breakthroughs.
He extensively uses and teaches Cursor with Claude Code, recommending different AI models for specific tasks: o4-mini for planning, GPT-4.1 for new code, Claude 3.5 Sonnet for editing, and Gemini 2.5 Pro as the best all-around model. He also demonstrates MCP integrations with FireCrawl and Perplexity.
He bridges traditional direct response marketing principles (copywriting, positioning, sales psychology) with modern AI coding tools. His approach shows how marketers can build automation workflows, programmatic SEO systems, and marketing tools using vibe coding—demonstrating that AI has made technical implementation accessible to non-developers.
Follow David Ondrej (@DavidOndrej1) for AI development insights, Cursor tutorials, and workflow automation. Founder of Vectal.ai with 300K+ YouTube subscribers.
Follow @YifanBTH for data-driven analysis of AI coding tools, model comparisons, and cost optimization strategies. Former Improbable founding team member sharing insights on Claude, Cursor, Gemini, and multimodal AI development.
Follow Ilias Ism (@illyism) for SEO strategies, AI-powered tools, and insights from building and exiting B2B SaaS companies. Creator of LinkDR, MagicSpace SEO, and Reddit Music Player.