Handle
@robj3d3
Followers
10K-50K
Focus Area
SaaS & Cybersecurity
Rob Hallam is a full-stack developer, serial entrepreneur, and digital nomad who built a $12K/month SaaS business while traveling the world. As the founder of Liftoff MVP agency and creator of multiple successful products including PentestList.com, Indiedex.app, and SuperX.so, Rob exemplifies the modern indie hacker approach to building sustainable online businesses.
Rob's entrepreneurial journey began after being caught up in the 2023 tech layoffs. Despite holding a BSc in Computer Science with First Class Honours (87% weighted average, graduating top of his cohort), he decided to forge his own path as a solopreneur. His goal was ambitious yet clear: build a $10,000/month SaaS while documenting the entire process and living on savings.
The results speak for themselves - it took Rob just 10 months to reach his $10K/month revenue milestone, proving that with dedication and the right approach to MVP development, anyone can build a successful software business. Today, his flagship product SuperX.so generates $12K in monthly recurring revenue, while Liftoff has brought in over $38K helping other entrepreneurs validate their startup ideas.
One of Rob's most impactful contributions to the developer community is PentestList.com, a curated platform for discovering and reviewing penetration testing resources, ethical hacking tools, and cybersecurity content. The platform addresses a critical problem in the infosec space: fragmentation of tool discovery and lack of recognition for security tool developers.
PentestList functions as a community-driven treasure chest where security professionals can:
The platform serves both novice penetration testers learning the ropes and seasoned security experts seeking cutting-edge tools. Rob even developed a Chrome extension for pentesting resources, making it even easier for security professionals to access the tools they need during assessments.
Beyond commercial products, Rob has made significant open-source contributions to cybersecurity. His phishing-project on GitHub provides organizations with cost-efficient tools to reduce phishing attack risks through intelligent simulation and targeted training.
The tool enables security teams to:
This Python-based tool demonstrates Rob's commitment to making cybersecurity more accessible and actionable for organizations of all sizes, not just enterprises with massive security budgets.
Rob actively shares his journey and insights with over 32.1K followers on X (formerly Twitter), where he documents his experiences building multiple SaaS products simultaneously as a digital nomad. His content focuses on practical lessons learned from shipping products quickly, validating market demand, and balancing multiple revenue streams.
Follow Rob's X account to gain insights on:
Rob's approach aligns perfectly with the indie hacker movement, where developers like Pieter Levels and Marc Lou prove that small teams (or solo developers) can build profitable businesses without venture capital. His success with tools like Auth.js for authentication demonstrates the power of leveraging modern development tools to move faster.
Understanding the challenges of solo entrepreneurship, Rob created Indiedex.app to help indie hackers connect, collaborate, and grow together. The platform serves as a discovery tool where developers can:
This reflects Rob's belief that while building solo is possible, building with a community accelerates growth and prevents the isolation that often comes with solopreneurship.
Rob's projects showcase proficiency across the full development stack:
His quantCasino project (a quantum randomness-based casino) and covidcatch game (created for Oxford Digithon 2020 using pygame) demonstrate versatility beyond typical web development, showing comfort with game development and experimental technologies.
Rob represents the intersection of technical excellence and entrepreneurial pragmatism. He's not just building products - he's documenting the entire journey, sharing wins and losses, and helping others navigate the challenging path from developer to founder.
Whether you're interested in cybersecurity resource curation, building SaaS products, learning about penetration testing tools, or simply want to follow the journey of a successful digital nomad developer, Rob's X account provides consistent value through authentic, actionable content.
His story proves that with the right combination of technical skills, entrepreneurial mindset, and willingness to ship quickly and iterate, developers can build multiple revenue streams and achieve location independence - the ultimate form of professional freedom.
Rob Hallam is a full-stack developer, serial entrepreneur, and digital nomad who built a $12K/month SaaS business while traveling the world. He is the founder of Liftoff MVP agency and creator of PentestList.com, Indiedex.app, and SuperX.so. He holds a BSc in Computer Science with First Class Honours and graduated top of his cohort.
PentestList.com is a community-driven platform for discovering, sharing, and reviewing cybersecurity tools and penetration testing resources. It helps security professionals find curated infosec tools, compare features, read community reviews, and support security tool developers by providing visibility for their work.
After being laid off in the 2023 tech layoffs, Rob set a goal to build a $10,000/month SaaS while living on savings and traveling. It took him 10 months to reach this milestone through rapid MVP development, customer feedback iteration, and building in public. His flagship product SuperX.so now generates $12K/month.
Rob tweets about MVP development strategies, building SaaS products, indie hacking, cybersecurity tools, solopreneurship, building in public, developer productivity techniques, and his experiences as a digital nomad. He shares practical lessons from building multiple revenue streams and documents his entrepreneurial journey.
The phishing-project is an open-source Python tool that helps organizations reduce phishing attack risks through intelligent simulation. It simulates internal phishing emails, monitors employee responses, calculates heuristic risk scores, automates scheduling based on risk data, and enables targeted security training for high-risk employees.
Follow Rob to learn from a successful indie hacker who built multiple profitable SaaS products from scratch. His content provides actionable insights on rapid MVP development, SaaS pricing strategies, building in public, and achieving location independence as a developer. He shares authentic experiences including both wins and challenges.
Liftoff is Rob Hallam MVP development agency that helps entrepreneurs build and launch minimum viable products in weeks rather than months. The agency has generated $38K in revenue by helping founders validate their startup ideas quickly and efficiently, applying the same rapid development principles Rob used to build his own successful products.
Rob Hallam primarily works with Python for cybersecurity tools and automation, JavaScript and TypeScript for web applications and browser extensions, and HTML/CSS for responsive web design. His projects span full-stack development, browser extensions, security tooling, SaaS architecture, and game development.
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