Handle
@indexsy
Followers
10K-50K
Focus Area
SEO & Digital Marketing
Jacky Chou is the founder of Indexsy, a digital business holding company that has acquired and operated over 50 online businesses throughout the past decade. Starting from earning just $450/month in 2014, Jacky transformed his career into a $293,000/month online business empire by mastering the art of SEO, content strategy, and digital asset acquisition.
With an electrical engineering degree from the University of British Columbia, Jacky initially pursued traditional engineering roles. However, after an internship in Berlin at Trademob in 2014, he discovered his true passion lay in digital marketing. This pivotal moment led him to establish Indexsy and commit himself to building internet businesses through organic traffic and search engine optimization.
Jacky operates on a private equity model for online businesses, maintaining a diverse portfolio that includes:
This diversification strategy ensures that successful ventures cover for underperforming assets, creating a resilient business model that weathers market fluctuations and algorithm changes.
Jacky pioneered a partnership SEO approach that became his highest-margin revenue stream. His strategy involved partnering with legacy media organizations—particularly local newspapers with decades of domain authority—to publish supplement and affiliate content on their established domains in exchange for revenue sharing.
At its peak in Q1 2024, this methodology generated $400-500K per month and earned over $2 million cumulatively. While Google algorithm updates later impacted this strategy, it demonstrated Jacky's ability to identify and capitalize on market opportunities before they become saturated.
Jacky specializes in unconventional SEO tactics that drive organic traffic without traditional advertising spend. His approach focuses on:
Beyond building from scratch, Jacky actively acquires underperforming online businesses and applies his SEO expertise to scale them. He looks for opportunities up to $1 million in acquisition value, focusing on content sites, e-commerce stores, and SaaS businesses with untapped organic traffic potential.
Through Indexsy.com, Jacky built "The Ultimate AI Tool Directory"—a comprehensive resource reviewing AI tools across multiple categories including:
Each tool receives detailed reviews formatted as "[Tool Name] Reviews 2024: Is it Scam or Legit? - Indexsy Compared" to help businesses make informed decisions about AI tool adoption.
Jacky founded Advise, a premium SEO community that peaked at $100,000 monthly revenue with approximately 20,000 members on Slack. Unlike typical closed-door SEO groups, Advise functioned as an open "cool kids club" where members freely shared tactics and strategies.
Currently generating $30,000 per month with about 7,500 members, Advise represents Jacky's commitment to building collaborative communities. Members pay for access to:
Jacky maintains an active presence creating educational content:
His content philosophy emphasizes practical implementation over theory, with specific tactics, real numbers, and transparent case studies.
Unlike many marketing influencers who hide behind vague success stories, Jacky shares actual revenue figures, algorithm challenges, and business failures. When Google investigated his network and removed accounts—causing his affiliate revenue to collapse from $550K monthly to $16K—he openly discussed the experience and adaptation strategies.
This transparency makes his content valuable for:
| Achievement | Details |
|---|---|
| Revenue Growth | From $450/month (2014) to $293,000/month (2024) |
| Portfolio Size | 50+ online businesses and digital assets |
| Partnership SEO | $2M+ cumulative earnings, $400-500K/month peak |
| Community Building | $100K/month peak with 20,000 Advise members |
| Media Features | Forbes, Entrepreneur, Oberlo, GoDaddy, Grammarly |
| Client Reviews | 5-star ratings across 20+ reviews on Clutch |
Perhaps most importantly, Jacky demonstrates resilience through algorithm changes and market shifts. His 2024 goals focused on developing owned assets rather than relying on third-party platforms, partnering strategically to control entire SERPs, and launching niche products to capitalize on traffic.
This adaptive mindset—pivoting from engineering to marketing, from services to products, from affiliate sites to owned brands—makes him a valuable follow for anyone navigating the unpredictable world of online business.
Follow @indexsy for daily insights on:
Whether you're building your first content site, scaling an SEO agency, or evaluating your next business acquisition, Jacky's journey from $450/month to a portfolio generating hundreds of thousands demonstrates that strategic SEO mastery combined with entrepreneurial vision creates lasting digital business success.
Jacky Chou is the founder of Indexsy, a digital business holding company that has acquired over 50 online businesses. He transformed from earning $450/month in 2014 to building a $293,000/month business empire through SEO mastery and content strategy.
Jacky tweets about SEO strategies, digital marketing tactics, business acquisition opportunities, AI tool reviews, partnership SEO, content monetization, and transparent revenue reporting. He shares real numbers and practical implementation strategies.
Indexsy.com is "The Ultimate AI Tool Directory" that reviews AI tools across multiple categories including coding tools, content creation, marketing automation, and design software. It helps businesses make informed decisions about AI tool adoption.
Partnership SEO is a strategy pioneered by Jacky Chou where he partners with legacy media organizations (like local newspapers) with high domain authority to publish content on their domains in exchange for revenue sharing. This approach generated $400-500K monthly at its peak.
Follow Jacky for transparent insights on SEO, real revenue numbers, proven strategies for building online businesses, AI tool reviews, and lessons from both successes and failures. His content focuses on practical implementation over theory.
Advise is a premium SEO community founded by Jacky that peaked at $100K monthly revenue. It offers daily YouTube videos, a private Slack channel, and open sharing of SEO tactics among members—functioning as a collaborative learning environment.
Jacky Chou owns and operates over 50 online assets including Indexsy (SEO agency), Far & Away, Laurel & Wolf, 40+ affiliate content sites, multiple Amazon FBA businesses, and the Indexsy.com AI tools directory.
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